Posts tagged Pleasing the Shareholders
In other news, Ubisoft are scum.
Jan 27th

Back in the mists of time (or 2006, whichever happened first, I forget), Ubisoft used this anti-piracy aberration called Starforce (or however it's spelt).
It pissed off everyone under the sun and, some people say, nearly caused Ubisoft to go bankrupt (after all, who's going to buy a game that might break your PC, burn the cat AND eat your first born, all during the install procedure?).
The system was finally binned and, in a startling show of goodwill, Ubi started releasing games with either simple disc-checks or no protection what-so-ever.
Roll on January 2010 and history looks to be repeating itself.
Actizzard keeps promises; whores franchises
Jan 20th
‘Games will eclipse other media’ says Activision CEO
Jan 10th
During a keynote speech at the CES, Activision Publishing head honcho Mike Griffith boldly claimed that computer games are set to eclipse all other forms of entertainment.
As per usual, the figures quoted are fairly meaningless, effectively comparing apples to oranges, but Griffith proceeded to compare the still-blossoming video games market to the huge century-old monolithic music and movie industries, both of which are struggling to let go of archaic distribution methods.

