The Second Life-esque service allows you to create a virtual you and have a virtual home to meet up with your mates and launch games to play (if the game supports it).
There’s not a lot there at the moment (although there’s a lot of things that will rape your wallet).
You’ll find it under your Playstation Network Section of the XMB, click it and it’s a 77MB download (then it reserves 3.5GB or so of your Hard Drive too) and you’re good to go.
