Yep, you read that right – EA, those ever lovable masters of needless license-squatting, are farming out the Dungeon Keeper I.P. to one of the many MMO factories that populate the far east (presumably on the same reclaimed landmass as that huge Nike factory and the place where your iPod was built).
NetDragon WebSoft Inc. is the name and money-driven online orgys for the crazy obsessive MMO market is their game (purveyor of many a licensed massively multiplayer game as they are, including the HOMM effort).
Nothing is really known about the game yet, so I’ll let the press release do the talking after the jump…
NetDragon Enters into Agreement with EA to Develop New Online Game – Dungeon Keeper Online
[1 December 2008, Hong Kong] NetDragon Websoft Inc., a leading game developer and operator in the People’s Republic of China – (“NetDragon” or the “Company”, with its subsidiary collectively know as the “Group”; stock code: 777) announced a new licensing agreement with Electronic Arts Inc. (NASDAQ: ERTS, “EA”) on the development of the Group’s first 3D massively multi-player online role playing game (MMORPG) based on Electronic Arts’ “Dungeon KeeperTM” line of games – including themes, characters and other game content. As part of this agreement, NetDragon will develop the game and obtains the exclusive license to operate and distribute Dungeon Keeper Online throughout the Greater China region, including Hong Kong, Taiwan and Macau.
“We are delighted to enter into an agreement with EA in the development of our first 3D MMORPG. Our partnership with this internationally renowned game developer is proof of our capabilities in game operations and development as well as a reflection of our market reputation,” said Mr. Liu Dejian, Chairman and Executive Director of NetDragon. “Capitalizing our strength to create a strong gaming experience, powerful operating platform and unmatched expertise within China’s online game market, we are confident that Dungeon Keeper Online will not only become successful in the Greater China region but also achieve remarkable results overseas.”
Jon Niermann, President of EA Asia Pacific said, “The partnership marks a significant milestone for EA as it will enhance our intellectual property and extend our product reach throughout the Greater China region. It will also further enhance our intellectual property with differentiated, high-quality games, particularly in the field of MMORPGs.”
Dungeon KeeperTM is a PC strategy game released by EA in July 1997.
NetDragon Websoft Inc. is one of the leading online game developers and operators in the PRC. The Group’s game portfolio comprises of a range of MMORPGs (Massively Multiplayer Online Role-Playing Games) that cater to various types of players and gaming preferences. The Group has successfully developed and marketed many popular online titles of various styles. Its current offerings include the games Eudemons Online, Conquer Online, Zero Online, Tou Ming Zhuang Online, Heroes of Might and Magic Online, Era of Faith, and Monster & Me. Some of the games are also available in foreign languages, including English, French and Spanish. The Group also has three games currently in development, including Way of the Five, Tian Yuan and Disney Game, which are expected to be launched by end of 2008 and 2009.
Listed on the GEM of the SEHK on 2 November 2007 (Stock code on GEM: 8288), NetDragon successfully transferred to the Main Board of the SEHK on 24 June 2008 (Stock code on Main Board: 777). For more details please visit http://www.nd.com.cn/ or http://www.nd.com.cn/ir .
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is http://www.ea.com/. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com/.
EA, EA SPORTS, EA SPORTS Freestyle, POGO and Dungeon Keeper are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. All other trademarks are the property of their respective owners.